Born in London’s east end, HAIG has always been inspired by the gritty feel of the place he calls home. Taking influence from everything around him, culturally and stylistically, HAIG found his love for house music (and specifically tech house) after seeing the Martinez Brothers back in 2015. Coming from a musically diverse family, this Latin sound wasn’t unfamiliar to him, but was a whole new perspective than he had experienced before. This inspired his first steps into being a DJ and he has never looked back. Having graced some of London’s most iconic clubs and many other places in between, it is now time for a new beginning… Inception LDN - born from the collaborative mindset of HAIG and Acapulco, Inception reflects the gritty, raw feel of the streets of East London. Stripped back to its most basic elements, the point is the music, not the production.