Fineberg is a DJ and producer shaped by Berlin’s underground and more than a decade of work across electronic music, lighting design and media art. His sound blends deep house, techno and acid, driven by groove, clarity and emotional tension on the dancefloor. Before moving to Berlin, he spent many years developing projects at the intersection of music and visual culture — from stage design and lighting to kinetic and projection-based installations. Through WatchMe Visuals, which he co-founded, he created media works for clubs, festivals and large-scale cultural spaces, forming a distinctive approach to atmosphere and rhythm in spatial environments. In Berlin, Fineberg continues to evolve both as an artist and curator. He founded UPDATE Records, releasing vinyl and digital music from emerging producers, and performs at venues including OXI, Minimal Bar, Æden and Marmor Bar. He is also the creator and curator of PURE-E, a monthly house/techno/acid night at Marmor Bar focused on intimacy, community and a sober-leaning approach to club culture. His mixes reflect three decades of digging and several years of house-dance practice, merging movement, rhythm and narrative flow. Today he develops new concepts for DJ performances, lighting-driven atmospheres and event formats that explore the relationship between sound, space and shared experience.